A North America–based cybersecurity and cloud solutions provider partnered with Virstack to scale outbound lead generation for its MXDR service using an AI Voice Agent. The AI handled calls, scheduled meetings via Outlook, updated HubSpot CRM, and sent follow-ups, replacing manual cold calling with a faster, scalable process.
Manual outreach processes made it difficult to nurture large volumes of leads without increasing sales resources. The system needed to engage cold leads, answer technical questions, and schedule meetings while integrating with existing CRM and email systems.
Backend
Node.js, Python FastAPI
Integration
HubSpot CRM, Microsoft Outlook (Email and Calendar)
Virstack deployed a custom AI Voice Agent trained on the company’s sales scripts and service offerings to automate lead nurturing and qualification.
The AI voice agent conducts bulk outbound calls to engage leads and identify qualified prospects.
The system was trained on the company’s cloud and security consulting offerings to respond to inquiries and guide conversations.
Prospects can schedule meetings directly through integrated calendar systems during conversations.
Lead information and engagement updates are automatically logged and updated in the CRM system.
The AI agent can respond to questions related to cloud infrastructure, security solutions, and networking services.
The AI Voice Agent improved the efficiency and scalability of the lead nurturing process.
Automated outreach capable of engaging large lead volumes without increasing sales headcount
Improved lead qualification through structured AI-driven conversations
Faster meeting scheduling through real-time calendar integration
Accurate pipeline tracking through automated CRM updates
Consistent communication aligned with the company’s professional tone
Cost-efficient outreach through a usage-based model